Those who tune in to Odd Future’s Adult-Swim show, Loiter Squad, probably won’t bat an eye at Tyler, The Creator’s new video single, IFHY. For the rest of our readers, be warned, as this video is beyond strange. Weird? Yes, but also captivating and very original. As for the song itself, IFHY is one of the more cohesive, straight forward cuts from Tyler to date. While he generally leans toward a stream of consciousness style, here he tells a story of a love-hate relationship as a spacey, ever-changing beat, produced by Tyler and the ever-popular Pharrell Williams, staggers behind his booming flow. For the visuals, Wolf Haley gives the Odd Future leader and his girl a doll makeover, letting them work out their troubles in a dollhouse, apparently owned by Sid from Toy Story. For more out-of-left-field hip-hop be sure to grab Tyler’s third studio album, Wolf, out this coming Tuesday.
Odd Future Records/RED
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