The new single Feel It from the (shockingly) Oscar award-winning rap group Three Six Mafia is an all-star collaboration of talent. The track is co-produced by DJ Tiesto, arguably the world’s best DJ, and newcomer DJ Frank E (see Chamillionaire’s Good Morning) and features chart topping artists Flo Rida and Sean Kingston. The beat starts off hard and fast, and the techno sound never lets up, allowing all three artists to sound energetic and comfortable on top of the fist-pumping production work. Both beatsmiths make the bass bang loud at all the right times, knowing when to sit back and just let the beat detonate. The song also has a catchy chorus line from Kingston, which helps keep the track balanced against Three Six and Flo Rida’s dirty rhymes. The best part of Feel It? When the beat builds up slowly and then explodes in the last minute. It’s not exactly what fans of the Memphis veterans have come to expect, but new-found success sometimes breeds change. Feel It is off Three Six’ upcoming album Laws of Power, due out in January of 2010.
Written by matt juss on 11/9/09
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