Developed by Gap Clothing and Rehab (a San Francisco-based production company), five artists across multiple genres were asked to record original material that represented the Sound of Color. Asked to write and perform a treatment for the color green, Swizz Beatz partnered with producers The Individuals, and together they created a song about driving in a drop top through the flashy streets of Miami, Florida. While Candy Green will probably remind listeners of the Swizzy-produced Candy Paint (off Bone Thugs N’ Harmony’s Strength N’ Loyalty), the two songs sound completely different. A video for the song was directed by Tom Gatsoulis and can be found at the official Sound of Color Website.
I read about this ad campaign last week and after looking at the four other musicians Gap has chosen, I was surprised to find Swizz Beatz among them. I personally don't like Swizz Beatz behind the mic, his real work is behind the sliders, but he has succeeded at the entire producer-to-rapper transition better than most.
swizzy is aff da chain when it comes to production, but i really think he shud just stik to it, wen he gets others to produce his traks and just raps.. i dont seem to like it as much
I would say it's a forced effort by swizz, if you watch the music video you can kind of get what he was going for. But compared to the other 4 songs, it's not really all that relevant to the color green and what it's supposed to symbolize.
Who are the other 4 artists, I'd like to hear how they represent the different colors. This one doesn't make any sense so far, I am curious to see what "The Gap" was going for.
hes boring and sounds the same all the time, doesn't this remind you of Cassidy's drink and my 2 step? ahhhhh Im having a hard time DJBooth with these artists sounding exactly the same as their last records, again, it's purely talentless!
I love Swizz Beatz as a producer, and when he produced Jay-Z's "Girl's Bestfriend" he was a true genius for making something new, but his lyrics here are garbage but i have to give the beat atleast two stars!
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