Update: The Dane Collison-directed visuals for SonReal’s Preach single have been added.
On the days that SonReal has nothing to say, he wouldn’t waste your time by opening his mouth. So when he does speak, you listen. On a newly-released freebie the Vancouver emcee is ready to Preach, but it’s not a Reverend Lovejoy kind of sermon. It’s more like a hell fire and brimstone kind of sermon. Today’s message is a reminder that SonReal does it for the fans and he will never stop doing right by them. Whatever the situation, he’ll always go in. And if you ever wonder why he’s going so hard, it’s only because the odds were stacked against him twice as much as his peers. I don’t blame the guy. Before we break for fellowship, I want to announce that we are also joined by Pops on the church keys. For more from SonReal we recommend grabbing up his last full-length project, One Long Day, or you could just wait to see him perform live on his 52 date US tour with Seattle emcee Grieves.