So far, Snoop Dogg’s #PuffPuffPassTuesdays have been moderately successful. They seem to be met with more anticipation than Timbaland’s weekly series (is that even still happening?), but are nowhere near the frenzy ‘Ye had us in late last year. Snoop’s latest leak, Platinum, featuring frequent collaborator R. Kelly may up the ante for the Boss Dogg, as he switches up between his usually laid back flow and something more in line with the rapid fire rap style popular right now. Kellz is in rapper mode on this one, spitting like the cocky mofo he is. Lex Luger’s beat is without a doubt club ready, as all of his tracks are which turns out to be a bit of a double-edged sword. His production is hot, but it’s almost like the same hot track with one rapper replacing another. Nevertheless, Luger is the Producer of the Month, which guarantees this record some nationwide urban spins. Come March 29, we’ll see if Snoop’s upcoming album, Doggumentary, really does go “platinum” or if this is just wishful thinking. Well, is it?
Written by Jessica "Compton" Bennett on 02/16/11
First DJ Booth Appearance:
"Hollywood Divorce ft. Lil' Wayne & Snoop Dogg" (2006)
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