The stereotypical emcee loves to don a larger than life persona, equipped with models, bubbly, cars and many other lavish extravagances. Lucky for us, Sam Lachow & Raz are not your typical rappers and they don’t need any bells and whistles to get your head-a-bobbin’. On their latest video, for new single Good Reasons, the duo put forth an impressive effort with a simple, genuine and relate-able approach. As you can see (and hear) Raz and Lachow are more than just co-workers. Their call and response, conversation style verses demonstrate a strong bond between and, in the video, they can bee seen partying with friends and perusing the local toy store, which seems like just another day in the life for the Seattle natives. Joining the dynamic duo is Magik, who lends his breezy vocals to the hook and even flashes his air trumpet skills. Capping off the effort is Riley, whose horn outro wraps up the affair nicely. For more genuine, personality filled jams check out Lachow and Raz’ recently-released 5 Good Reasons EP.
Written by Lucas G. on 11/13/12
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