In late ‘08, veteran producer Ron Browz emerged as a solo artist, buoyed by the success of Jim Jones’ remix of his independent hit, Pop Champagne, and his hook on Busta Rhymes’ Arab Money. When he tried Jumping [Out The Window] all on his lonesome, though, he crashed and burned, and the single’s poor performance put a halt to his plans for debut album EtherBoy. Today, Browz is back with a potential single that may be his best shot at crossover fame to date. On the newly-released cut, Browz and Keri Hilson admit that they’re just Simple folks, each looking for someone they can relate to. Though Juelz Santana scatters a few bars in the beginning and middle, the highlight (as always) is Ron’s beat; for the first time, I think he’s found one that mixes well with that crazy Autotune! Either way, Simple should have no trouble earning spins nationally, and its appeal is likely to earn EtherBoy a solid release date (look for it in early to mid-summer).
Written by Burmy on Apr 19, 2009
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