I’m not ashamed to admit that I have a soft spot for trashy reality TV. I’ve watched the first five seasons of Jersey Shore in their entirety, and loved every single dumb minute of it. UK hip-pop duo Rizzle Kicks can relate, according to new single Lost Generation, but it seems their affliction is a bit more serious than mine. Over Ant Whiting and Pete Cannon‘s driving, brass-laced boardwork, partners-in-rhyme Rizzle and Harley Sylvester discuss their media addiction in terms usually reserved for hard drugs: “Reality TV is morphine, give me that now, let me ease the pain.” The Kicks’ sophomore set, Roaring 20s, is scheduled to drop September 2 via Island UK/Universal. In the meantime, fans can look forward to this cut’s official visuals, directed by Jamie Thraves (Radiohead, Coldplay) and debuting digitally July 26.
Update: Click “Watch Video” above or scroll down (for mobile) to view Rizzle Kicks’ Jamie Thraves-directed Lost Generation visual.