Promising new artists crawl out the woodwork every day, but only a vanishingly small number of them have the creativity, integrity and staying power to keep their listeners satisfied, time after time. Rita Ora aspires to be as steadfast and reliable in her professional life as she is in the realm of romance. On her latest promo single, the UK pop songstress promises, “I will Never Let You Down.” Calvin Harris provides a bubbly, guitar-laced instrumental to accompany Ora as she urges a man in her life to quit hesitating and place his full trust in her. Francesco Carrozzini directs the accompanying visuals. The follow-up to the Roc Nation signee’s self-titled debut set (shelved in the U.S., but out now across the pond) has yet to receive either a title or a drop date. As always, through, we’ll keep you supplied with the latest singles and release details.
Written by richard on 03/31/14
First DJ Booth Appearance:
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