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Though Juicy will be a hip-hop touchstone for as long as there are rap hopefuls to quote its opening couplet, Party and Bullsh*t seems to have momentarily overtaken it as the Biggie reference du jour; the ‘93 single recently inspired records by August Alsina (Party & Bullsh*t), Andrew Lewis (Party & Bullsh*t) and even 50 Cent (Bullsh*t and Party). The latest artist to put their spin on the partying/bullsh*tting theme, Rita Ora returns to our pages with Roc Nation debut single How We Do (Party) (Originally titled… wait for it… Party & Bullsh*t). Premiered Tuesday by Ora and label boss Jay-Z on NY Top 40 station Z100, the record finds beat crew The Runners juxtaposing a pop-rock guitar with bass-booming reverb-drenched percussion as the singer/songwriter encourages listeners to let go of their cares and paint the town red. An eminently catchy ode to revelry and young love, this pop-appealing selection seems poised to take over airwaves and club dancefloors in the weeks ahead—or do I have it twisted? If you agree with my assessment, then keep it locked for more fresh tunes from Ora, as well as the latest on her as yet untitled/unscheduled Roc Nation debut.
Written by richard on 04/17/12
British pop singer Rita Ora plans to make her mark on America with the release of her debut album, ORA, featuring singles How We Do (Party) and R.I.P (with Tinie Tempah), but the album has now been released in her native UK....
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