Update: Click “Watch Video” above to view the Anthony Mandler-directed Diamonds video. Mobile users can scroll down.
Booth readers, meet the record that’s going to be blowing up radio airwaves everywhere for the next several months. Premiered earlier today on iHeartRadio, the lead single selection off Rihanna‘s seventh studio album is an outsized, anthemic ballad based around a double-decker simile: stars are just like Diamonds in the sky, which are just like the singer and this record’s anonymous addressee. Co-producers Stargate and Benny Blanco provide a beat to match RiRi’s visions of ecstasy, layering coruscating club synths over a slowly building, almost martial four-on-the-four percussion rhythm. A chirpy, catchy hook rounds out the package. Time to weigh is: after this foretaste, are you feeling good about Unapologetic? Debate away, and keep it locked for the latest in the lead-up to the project’s as yet-unscheduled release.
First DJ Booth Appearance:
"Umbrella ft. Jay-Z" (2007)
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