In our media-saturated culture, you need to move fast to keep hip-hop heads’ attention. Fortunately for Produktive, he’s got Channel Surfing in his blood. A Booth exclusive world premiere, the Seattle rapper and producer’s debut solo feature (he previously hooked up with Carl Roe to bring us The Mini Tape back in September) and latest single finds him pinballing from topic to topic over his own lurching, buzzing electronic grooves. In between rapid-fire reflections on the struggles and triumphs of his artistic grind, he manages to drop references to everything from indie-pop group Passion Pit to the herb valerian root. Like what you’re hearing? More eclectically fresh jams await on Produktive’s White Noise LP, scheduled for release in the first quarter of next year.
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