I know what you’re thinking: “Another record about a rapper’s determination to line his pockets, and he couldn’t even think of a more imaginative title than ‘Money?” Not so fast—Australian buzzmaker Prime‘s latest promo single isn’t just a departure from the materialistic status quo, it’s diametrically opposed. On this incisive jam, Answer‘s soulfully gritty brass/piano loops set the stage for rhymes detailing the oft-ignored paradoxes at the heart of our cash-obsessed “To me it’s ironic: some of you spend it all just to seem like you’ve got it / But you’ve gotta spend it to make it, I believe it, I promise, so if somebody’s givin’ you dough that’s ‘cause you’re seen as a profit.” Yet more evidence that incisive social commentary and dope beats are two great tastes that taste great together, Money is currently unattached to any forthcoming project; those who like what they’re hearing, however, can keep their browsers locked on DJBooth for all the latest news and tunes from this talented up-and-comer.
Written by richard on 10/3/11
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