While feel good music has slowly becoming somewhat of an endangered species in hip-hop, that hasn’t stopped South Florida natives Phresh James and Da Camp from releasing the delightfully upbeat What It Is. With help from Miami wordsmith Ransom Note, James, Lucci and Prez P all drop lighthearted verses, which flow effortlessly into the song’s catchy hook. Adding to the upbeat nature of What It Is is producer, Rah Beats, whose throwback production is quite reminiscent of the early 90’s boom-bap sound that was oh so prominent during that era. What It Is is the latest single off of Phresh James and Da Camp’s Timeless EP, which is due out in late August.
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