Quick as most mainstream rappers are to flaunt their hood origins, about 95% of them know that, in order to make it big, they’ll have to get their minds out of the gutter. Just ask up-and-coming MC Paper Chase—though Milwaukee has yet to achieve recognition as a Midwestern hip-hop hotspot, Pape is determined to put his hometown in that spot. Though he acknowledges that one can’t change one’s past, the emcee nonetheless has a message for his fellow up-and-comers: it’s Time To Switch It Up and move away from the typical “hip-hop topics” of street hustling and hood wars. Soundz’ heavily-syncopated beat will undoubtedly get Time To Switch It Up rado rotation in Mil-Town and a few other Midwestern market—hopefully its message will reach industry bigwigs as well. Paper Chase’s new album, Midwest Livin’, drops later this spring.