Now On

Avg Rating: 21021   2.6 ( 12 total votes )

Now On - Unwind

Artist: Now On

Producer: Haircut [of The Lab Techs]

Album: Tomorrow Already

Label: A-Side Worldwide

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On their website, Now On describes their sound as “post-futuristic soul.” Not to be picky or anything, but I’m pretty sure that they made that term up. From what little information I’ve gathered about post-futurism throughout my education, their music is absolutely nothing like it. But hey, “post-futuristic soul” sounds cool, and that’s what really matters. Their new single, Unwind, is a trouble-free hip-hop ode to the art of seduction. Emcees IX Lives and Jackson Perry suavely meander through three verses, sharing their various methods of setting the mood. The other member of the Michigan trio, producer Haircut of The Lab Techs, contributes a steady, equally suave beat. Unwind will appear on Now On’s upcoming album, Tomorrow Already, out September 30.

   

Listen to More: Now On     Written by Charlie E.

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Member Reviews and Ratings


jerry
DJ Booth Member

 
Total Ratings: 139
Rating:  32121
the beat is addicting


Posted on Sep 02, 2008    

cb126405
DJ Booth Crew

cb126405
Total Ratings: 1624
Rating:  32121
Agreed, this beat is real nice. As for the vocals, thats another story. I'm not gonna say that I dont like the song, but that chorus can definetely be tweaked a little better. The verses are on point and really what you would expect for a new group. Its in rotation, but mostly because of that hot production.


Posted on Sep 02, 2008    

BDF44
Tastemaker

BDF44
Total Ratings: 2281
Rating:  32121
Pharrell is that you? This beat is sick. Alil too neptunish though.


Posted on Sep 02, 2008    

ill will
Rating:  14321
Posted on Sep 02, 2008    

Mike Dreams
Tastemaker

Mike Dreams
Total Ratings: 2130
Rating:  32121
This is eclectic. This beat is off the chains, and I agree is very Neptune like. I'll throw this in rotation for now and look for more from these guys in the future.


Posted on Sep 02, 2008    

Xothermic
DJ Booth Member

 
Total Ratings: 264
Rating:  32121
That one guy on the hook sounded like Pharell.


Posted on Sep 02, 2008    

PattyPatty85
Tastemaker

PattyPatty85
Total Ratings: 3217
Rating:  21321
The beat is average, their voices are too effeminate for my tastes and the chorus is mediocre...not feelin this, either!


Posted on Sep 02, 2008    

Royalty Of NY
Tastemaker

Royalty Of NY
Total Ratings: 314
Rating:  21321
The beat caught me for the first few seconds but just turned into average real quick...then the singing came in and it totally killed it for me


Posted on Sep 02, 2008    

justokhall
DJ Booth Member

 
Total Ratings: 347
Rating:  21321
this is ok coulda been better, sounds like sumthin is missin from the production


Posted on Sep 02, 2008    

DJ Z
DJ Booth Crew

DJ Z
Total Ratings: 11882
Rating:  32121
Pharrell hasn't produced beats this smooth in some time. BUT, I see the comparison. Overall, I love the sound of this record. It's very enjoyable. I look forward to more material from this trio.
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Posted on Sep 02, 2008    

Shiraz
DJ Booth Member

 
Total Ratings: 54
Rating:  32121
So laid back... just unwind. I can see myself listening to this again, especially when I'm stressed. Seems a little bit of The Pharcyde and Neptune mixed together. Not bad, lets see what else they got.


Posted on Sep 03, 2008    

Karan Gupte
Rating:  32121
Posted on Sep 04, 2012    

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