The hip-hop hustle has its rewards—the satisfaction of watching your musical ideas take shape, the thrill of performing in front of hardcore fans—but those moments that make it all worthwhile are islands in a sea of exhausting, often thankless toil. On a new single, the first off his next full-length, Neak paints a lyrical picture of Everyday Livin’ as a rapper on the grind. While the Windy City representative’s need for currency looms large in his bars, he offers a more expansive take on the paper chase than most, peppering his verses with critical commentary on our culture of consumption. Booth fave Slot-A crafts a beat that mirrors the steely intensity in Neak’s flow, and director Aaron Perkins, Jr. further emphasizes the artist’s drive to succeed in his official visuals. Fans should keep it locked for more fresh singles leading up to the currently-unscheduled arrival of new album Paura/Amore.
Written by richard on 11/25/13
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First DJ Booth Appearance:
"Make It" (2009)
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