Despite what SoCal residents might first think, no, MURS’ new Animal Style video isn’t about In ‘N Out’s immortal burger. Instead, the cinematic new flick has some much deeper intentions: in the legendary L.A. emcee’s words, he wanted to create a video that “challenge[d] the listener” and spoke “up on the issues of teen suicide, bullying, and the overall anti-homosexual sentiment that exists within hip hop culture.” While everyone will have their own thoughts on the visuals accompanying the Embassy-produced track, there’s no denying MURS has achieved his mission. For more hip-hop that’s not afraid to challenge the status quo, cop MURS Love and Rockets, Vol. 1: The Transformation album, out now.
Written by Nathan S. on 07/17/12
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First DJ Booth Appearance:
"Better Than The Best" (2007)
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