Earlier this month, Strange Music hip-hop ensemble ¡MAYDAY! took home their first Best of the Booth trophy; their Believers LP earned our readers’ vote for Best Indie Hip Hop Album of 2013. As for what they’re doing to celebrate, do you even have to ask? On That Jack, the latest single off the set, finds the Florida natives toasting their success with a tall glass of their favorite spirit. Gianni Ca$h departs from the group’s usual rock-informed soundscapes on the production tip, instead backing his colleagues’ tipsy bars with grimy drums, vocal samples and hypnotic bell loops. Crewmates Bernz and Wrek direct the accompanying visuals in collaboration with animator Campion J. Kirkham. Feeling it? You can find Jack, previous single Mortuary Mary and much more on the group’s award-winning sophomore set, out now in stores and online.
Written by richard on 01/8/14
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