Today marks Madison | LST‘s first appearance on our pages, but you’d best believe it ain’t gonna be his last. On new single Even When It Hurts, the NYC-born, L.A.-based rhymesayer lets know just how determined he is to make it in the rap game: “As long as my lungs drawin’ breath I swear I’ll succeed.” Though the lyrical content is uplifting, this record’s vibe is moody and atmospheric, thanks to JFK‘s hazy synth boardwork and the emcee’s gravelly vocal delivery. An unknown director’s chilly visuals round out the package. Like what you’re hearing? Then mark your calendars for the June 17, release of Madison’s next independent album, OBLIVION.