In case you haven’t noticed, chart topping Hip-Hop of late has been infused with catchy synth-production that caters to dance clubs. To clarify, we don’t mean Soulja Boy’s “Superman” dance or Hurricane Chris’ “Hand Clap,” but rather Timbaland’s The Way I Are or Diddy’s duet with Nicole Scherzinger, Come To Me. DJs like spinning artists like The Cool Kids or Kid Sister; the more artists catch on to this trend, the more their music will be heard in places it customarily is not. If you purchased Lupe Fiasco’s The Cool at an outlet like Circuit City, you’re enjoying the bonus cut, Black Out. Produced by in-house man, Soundtrakk, the beat is right in line with Timbaland’s best synth-heavy production and allows Fiasco to be himself without changing up his style to cater to a new arena of fans. “You can’t see me,” raps Lupe. Actually, we can see you; we can hear you too.
Written by DJ Z on 12/20/07
First DJ Booth Appearance:
"I Gotcha" (2006)
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