Los Angeles rapper Kid Ink may not have literally traveled to Hell & Back on his latest Alex Nazari-directed visuals, but it’s safe to say that he gets pretty close. In keeping with the tone of the record the music video for the fan favorite song is set in a desolate ghost town and in a neighboring desert, which both seem pretty ideal given producer Ned Cameron‘s bass-heavy, slightly ominous production. Ink seems almost contemplative as he makes his way past graffiti-filled walls and floors littered with remnants of the past. Thankfully, it isn’t all gloom and despair for the emcee, who does manage to find a group of sun-bathing ladies towards the end of the music video. Hell & Back is featured on the Cali spitter’s debut album Up & Away, which is available for digital purchase now.
Written by Danielle H. on 08/13/12
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RCA/Alumni Music Group
First DJ Booth Appearance:
"Lowkey Poppin'" (2011)
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