Typically, “It Is What It Is” is used as a response to life’s minor disappointments: “Oh word, the new Kreayshawn album is a steaming hot piece of garbage? Well, it is what it is.” On JR & PH7‘s latest single (a Booth-exclusive world premiere), guest stars Fly Union and Chuuwee show us that the expression can also be appropriate for the opposite situation: to play down your good fortune when things couldn’t be going better. Backed by the Cologne, Germany beat crew’s scintillating synths and slow-rolling percussion, the Ohio trio and Sacramento-repping Booth regular describe just how great the hustle’s been treating them of late. They’re not boasting when they spit about the paper they’ve been stacking and the beautiful women who’ve been flocking their way—it simply is what it is. Find yourself nodding along to this breezy selection? More hot beats and dope guest rhymes await on JR & PH7’s The Good Life LP, set to hit our homepage for free streaming Monday, November 5, in anticipation of its release to iTunes on the 6th.
Written by richard on 10/23/12
Soulspazm Records/Foundation Media
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