Avg Rating: 
3.7 ( 9 total votes )
JR & PH7 - It Is What It Is
Artist: JR & PH7
Producer: JR & PH7
Album: The Good Life
Label: Soulspazm Records/Foundation Media
Typically, “It Is What It Is” is used as a response to life’s minor disappointments: “Oh word, the new Kreayshawn album is a steaming hot piece of garbage? Well, it is what it is.” On JR & PH7‘s latest single (a Booth-exclusive world premiere), guest stars Fly Union and Chuuwee show us that the expression can also be appropriate for the opposite situation: to play down your good fortune when things couldn’t be going better. Backed by the Cologne, Germany beat crew’s scintillating synths and slow-rolling percussion, the Ohio trio and Sacramento-repping Booth regular describe just how great the hustle’s been treating them of late. They’re not boasting when they spit about the paper they’ve been stacking and the beautiful women who’ve been flocking their way—it simply is what it is. Find yourself nodding along to this breezy selection? More hot beats and dope guest rhymes await on JR & PH7’s The Good Life LP, set to hit our homepage for free streaming Monday, November 5, in anticipation of its release to iTunes on the 6th.
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Member Reviews and Ratings
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DJ Booth Crew  Total Ratings: 11662 |
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When my mother used to say, "It is what it is" I couldn't accept it. I fought her on it. Although, when Fly Union and Chuuwee say it, I am cool. In fact, I liked hearing it haha.
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| Posted on Oct 23, 2012 |
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DJ Booth Member  Total Ratings: 71 |
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Like the beat. The chorus was great. "It is what it is." No truer lyrics than that.
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| Posted on Oct 23, 2012 |
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DJ Booth Crew  Total Ratings: 7999 |
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Nice and smooth work by JR & PH7 on the mic and on the boards. Great driving music...
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| Posted on Oct 23, 2012 |
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Tastemaker  Total Ratings: 877 |
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Dope beat, loving the synths, along with dope flows. Could see myself kicking back and just chilling to this. It is what it is.
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| Posted on Oct 23, 2012 |
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DJ Booth Member  Total Ratings: 657 |
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feel good music
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| Posted on Oct 23, 2012 |
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| Posted on Oct 24, 2012 |
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| Posted on Oct 26, 2012 |
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| Posted on Oct 30, 2012 |
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Tastemaker  Total Ratings: 2919 |
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This track was chill as
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| Posted on Oct 31, 2012 |
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