Back in June, Jay Z made history by selling a million copies of an album weeks before it was scheduled to drop. In July, he followed that feat up by making his and director Mike Romanek‘s Picasso Baby video one of the most talked-about in recent history… nearly a month in advance of its debut. Now that Internet raconteurs have dissected the unorthodox shoot, which took the form of an impromptu dance party at NYC’s Pace Gallery, from every conceivable angle, we finally get a look at the finished product. After an opening scene in which Hova outlines his vision for the piece (“That’s what’s really exciting for me: bringing the worlds [of hip-hop and art] back together.”), Timbaland‘s beat drops and we see Shawn Carter getting down with the likes of Marina Abramović (whose 2010 installation, The Artist Is Present, inspired the video), Lorna Simpson and Andres Serrano, along with a variety of celebrities from outside the art world. Time to weigh in, readers: is Jay Z’s latest stunt brilliant, awful, or somewhere in between? Whatever your take, you can (of course) pick up Magna Carta Holy Grail wherever fine music is sold.
Written by richard on 08/4/13
Submit your Rating
Roc Nation/Universal Music Group
First DJ Booth Appearance:
"Deja Vu" (2006)
You Might Like...
Commentsblog comments powered by Disqus
- Eminem Vs. DJ Whoo Kid - Shady Classics
- Omar LinX - Forgive Me
- Kid Cudi Thinks Hip-Hop Is Endangered - He’s Wrong
- Tayyib Ali - Keystone State of Mind III
- 10 Must Have Hip-Hop Downloads of the Week (11/21)
- What Rappers Would You Pick for “New York vs. Everybody”?
- Estonian Trap Rapper Tommy Cash is Going to Take Over the Internet
- Your Favorite Indie Rapper is Secretly Signed to a Major Label
- The DJBooth - Top Prospects EP (Vol. 2)
- The Best Hip-Hop & R&B Songs of 2014 (Ongoing)
Discover the best new songs, videos, and albums added to the Booth.