Avg Rating: 
4.1 ( 107 total votes )
Jay-Z - D.O.A. (Death of Autotune)
Artist: Jay-Z
Producer: No I.D.
Album: The Blueprint³
Label: Roc Nation/Universal Music Group
Auto-Tune abuse is sort of like binging on peach Schnapps—the day will come that the music industry will wake up with a massive, pounding headache, lurch into the bathroom, and emerge twelve hours later swearing up and down, “I am never drinking that again.” Until then, though, bottoms up! Jay-Z, for one, has chosen not to partake in the braincell-obliterating festivities, and on this new street single the rap vet rings in the Death of Autotune with a shout of “Good riddance!”. Premiered last Friday on Funkmaster Flex‘s Hot 97 radio program, this track finds Hova teaming up with No I.D. and Kanye West
to craft a timely tirade with a timeless sound. The Chi-town greats back Jay’s immortal flow with a guitar-driven beat that becomes unexpectedly poignant with the addition of a heartstring-tugging woodwind sample. For more proof that Jay will be making history long after today’s trends are dead and buried, check out The Blueprint³; dropping on 9/11 (the anniversary of Blueprint‘s release) via Hova’s own Roc Nation label, the LP will be the rapper’s first since buying out his Def Jam contract. Watch for an official radio single featuring Drake to drop in July.
This song first appeared on the
Top Hip Hop / R&B Chart
on June 15, 2009
Listen to More: Jay-Z Written by richard
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Member Reviews and Ratings
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Tastemaker  Total Ratings: 187 |
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I like! : )
First comment too! hee hee |
| Posted on Jun 08, 2009 |
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DJ Booth Crew  Total Ratings: 1622 |
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Yes sir! This record is officially EPIC! Loved how Hov came hard on here to re-introduce himself with 100% straight hip hop. Glad the G.O.A.T. can bring hip hop back. Props to Yeezy and No ID for the killer production too.
I think the way to describe this song is simply in the lyrics - "This ain't a number 1 record, this is assault with a deadly weapon." |
| Posted on Jun 08, 2009 |
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Heard this on radio the other night. Nice to see Hov keepin it real
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 1077 |
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The production is SICK!! But what do you expect from these 2 Chi-city legends? The guitar licks are great, the horns are blazin, and they set up Jay's flow very nicely. Jay-Z comes through wit some crazy rhymes. "give this to a Blood, let a Crip walk on it" Oooeeee! Great subject matter. It's been a nice run, auto-tune, but hopefuly your bags are packed! Get em Jay!
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 77 |
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I like the sample on this song, and im glad jay-z's album is coming soon. But i still like auto=tune thats why im glad i heard the remix "rebirth of autotune" where they autotuned this track haha, but this song is sick.
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| Posted on Jun 08, 2009 |
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Jay crazy for this one real talk
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 27 |
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hotness heard this on saturday and was mad hyped
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 130 |
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LOVE this record!!!!
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| Posted on Jun 08, 2009 |
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yea its pretty gud not the best jay-z song tho
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| Posted on Jun 08, 2009 |
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I gotta agree with MrAukCity
It's good but not as good as Hov's best |
| Posted on Jun 08, 2009 |
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Tastemaker |
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He wasn't the 1st to do an anti-autotune song, why all the hype? Just cause he is Jay-Z right? Proves that people dickride too much...good to hear him again tho, but he really sounds kinda lazy on this one. I think this song is overhyped as hell. Couple good lines on it. But overall it's just ok to me at the end of the day
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| Posted on Jun 08, 2009 |
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| Posted on Jun 08, 2009 |
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Tastemaker |
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Maybe Hova could have come a little harder, BUT he still had some sick lines, the production was pretty well done, the "Na Na Na Na Hey Hey Hey Goodbye" sample was cool and the message pushes it to a 5.
@ Big-A - I don't dick-ride but this just kinda marks the official death of auto-tune when a guy like Hova does it. Not sure how you can hate on it. |
| Posted on Jun 08, 2009 |
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DJ Booth Crew Total Ratings: 1622 |
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@ Big-A: it doesn't matter if others have tried. NO ONE that made has an anti-autotune attempt has delivered lyrically like this did. And the raw and real hip hop production goes along with the theme in every way possible.
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| Posted on Jun 08, 2009 |
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Tastemaker Total Ratings: 1077 |
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I'll co-sign my man GStan10... @BigA: Jay-Z is such a big voice in the industry that this is a huge statement, although I was feelin MANY other anti-autotune tracks, and I'm just excited to see if this track catches on.
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 177 |
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Bedstuy on the check in, BK stand up! Hova is the man
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 1189 |
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I dunno why, but I just dont think this is good enough to warrant a 5 star (or a 4 star) rating. The production is average while J was patchy through-out the track. In places he sounded great, but in others he sounded pretty poor.
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| Posted on Jun 08, 2009 |
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| Posted on Jun 08, 2009 |
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Tastemaker |
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Sidebar - It's interesting that Kanye produced this (his last album being filled with auto-tune). Just something I noticed.
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| Posted on Jun 08, 2009 |
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Tastemaker |
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Blueprint 3 will be so dope! This is a classic Hova track. Great production from 2 great producers and Jay-Z flows well. A lot of quotable lines from him the whole vibe of this song is amazing! Classic!
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| Posted on Jun 08, 2009 |
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Tastemaker Total Ratings: 1189 |
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FACT: This is not the death of auto-tune. Even J had planned to use the device on a couple of tracks on The Blueprint 3 but decided against it. Their was even a couple of tracks finished with him using the device. But those have been re-recorded or scrapped according to MTV & Kanye.
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 573 |
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I agree with Aussie_Pride. This track is not that great at all. I don't like the production; it doesn't fit the song at all, although I do like the instrumentals. Sounds like a composition from John Mackey. True, the topic is sound; the fact that too many people are taking away from what the amazing T-Pain coined is getting a little rediculous. I just think that the song could have been a lot better. A LOT better.
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 1309 |
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"I know we facing a recession, but the music y’all making going make it the great depression" XD Nice!
"you boys jeans too tight, you colors too bright, your voice too light" - 0_o uhmm... didn't Kanye prove already you can still make great music despite all that? Let's not forget that there's nothing wrong with the tool, but instead the fools who jump on it like mercenaries. Bassline, GUITAR & HORNS... GREAT! |
| Posted on Jun 08, 2009 |
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...
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 172 |
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damn i was not impressed at all this average jay z beat is ok and jay does have some good punch lines in there but it does not save the song from just being average
why are you all giving it 5 stars just because he had a good idea for a song and yes ill give him that it is a great idea but just a average track |
| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 24 |
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I like it but he could have made his lyrics stronger. the beat is good and the idea for it was to.
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 736 |
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dam jigga is back, lessss gooo. quoting from Crooked I, fuk that autotune sht unless its tpain, everyone else is just not as good.
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 31 |
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what more can i say
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| Posted on Jun 08, 2009 |
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DJ Booth Crew  Total Ratings: 11639 |
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Don't get me wrong - I really dig this record. But, it is NOT worth all of the INSANE hype it received all weekend long. This is a street single, nothing more nothing less. It will be forgotten in two weeks.
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 4267 |
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DAMN!!! (Imma be witnessing History on booth today)
Dont even know where to begin with ... Its only fitting to say, Thank god somebody in as high a position as Jay had the cojones to come out & say this ... He gave a hint of this with the Put On Remix (murdered that shit) ... This concept could’ve been done by thousands of rappers, but it would never mean as much as it just did .... DAMN!!!! No I.D. deserves a NOBEL for creating such a spectacular beat that takes one back to the days of intelligent & experimental beat construction .... u hear that guitar & horns… Woooh ... And Hova spits no holds-barred verses with razor WIT & flow to match .... Punchlines, effective wordplay & caustic charm are on display throughout this legendary opus ... Co-sign @FredRico - "Let's not forget that there's nothing wrong with the tool, but instead the fools who jump on it like mercenaries" ... Most of the rappers I’ve heard using Auto-Tune were T-Pain, Lil Wayne, Kanye West are actually good at being ARTISTS .... While others like Ron Browz, Yung Berg, Zoe etc. etc. THEY SUCK at being ARTISTS! I mean, Jay is one of my favorite rappers ever ... To say Jay is the GROAT is not a stretch ... BUT I bet you T-Pain will still have a hit after all this! ... Autotune will die when people stop supporting it thats all .... Eventually, at the end of the day Stanning for T-Pain (& Yeezy) >>>> Stanning for Jay-Z .... LOLs. |
| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 96 |
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I loved it, and I love how he brought back the feel of the old school days. I would definitely not say this track is a classic, but it's easily a banger. I can't wait to see what else Jay has in store for us now. He had some great punchlines in here as well.
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| Posted on Jun 08, 2009 |
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Jay z is normally, to me, the most over rated over hyped rap artist of all time.. but I like this song.. more for the message/lyrics than for it being a J song. First song from Jay since Big Pimpin that I can listen to more than once.
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 639 |
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All i got to say is PRODUCTION is burning HOT!!!!
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 2130 |
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"Don't get me wrong - I really dig this record. But, it is NOT worth all of the INSANE hype it received all weekend long. This is a street single, nothing more nothing less. It will be forgotten in two weeks. "-DJZ
Realest ish ever wrote. |
| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 2281 |
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COULD POSSIBLY BE THE @REATEST SON@ IN THE HISTORY OF MUSIC ( NA I'M BULLSHITTIN,) MY FAVORITE SON@ RITE NOW THOU@H. ALL HAIL THE JI@@A MAN, R.I.P. AUTO-TUNE
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 54 |
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haha everyone is writting storiess on their feedback.
song=hot. enough said. |
| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 908 |
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Jay-Z murdered this. Then you have one of the greatest producers of all time (it was only No I.D., I forget where I read this but yea, not Kanye).
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| Posted on Jun 08, 2009 |
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 9 |
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lol im sure repping D.O.A all the way but auto tune is just over used it still sounds pretty cool here and there
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| Posted on Jun 08, 2009 |
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ironic that kayne west co-produced it
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| Posted on Jun 08, 2009 |
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 181 |
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HOPEFULLY, WITH (EM, JADA, METH, RED...Etc & NOW JAY) THE SOUND OF REAL MUSIC FROM REAL ARTISTS IS BACK AND WITH THE SUPPORT (Not Bootleg) LABELS WILL UNDERSTAND...EVERY SONG DOESN'T HAVE TO BE A STUPID AZZ DANCE AND EVERY SONG DOESN'T NEED STUPID AZZ AUTO-TUNE TO DO NUMBERS.
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| Posted on Jun 08, 2009 |
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Tastemaker |
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THIS SONG IS STARIGHT
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| Posted on Jun 08, 2009 |
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DJ Booth Crew  Total Ratings: 7974 |
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Damn DJZ! I guess us DJbooth Crew heads think alike! I don't get all the hype this song is getting either. That beat is really sick and I like the way it changes throughout. Jay-Z is normal-nice on this one, nothing really crazy, but just good all-around Jay-Z. I think the title of the song makes it more intriguing than it really is, causing more attention, which is a great way to create a buzz so I can't hate. Its just not that catchy to me, and I personally like the autotune...Oh well. He is still gonna have to come harder than this for me to LOVE the Blueprint 3!
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 490 |
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I might give this to the 'mixtape' weezy
daaammmn |
| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 8 |
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JAY-Z IS HIP- HOP
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| Posted on Jun 08, 2009 |
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DJ Booth Member Total Ratings: 8 |
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JAY-Z IS A BEAST ....I WANT THE ORIGANALS OF HIP HOP TO COME BACK KRS-1 AND WU-TANG etc.,IF THEY CAME BACK i would be happy.jay-z is KING
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| Posted on Jun 08, 2009 |
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love hov, and concept is great, but this will not kill autotune forever. it could quiet the use of it down though. this is a statement track to the game, but not a declaration...u honestly think ron browz and them will just quit using it? also @ mr top hat i resent the gorilla zoe jab, he's better than most at the autotune and uses it only on a couple tracks
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 424 |
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talkin about Jay I was researching his history back with Biggie and couldn't stop thinkin' how talented he was (and still is) This is so CLASSIC it just is. The message was very good but not only that, his production just reminds of his old skool ish. It is a pleasure to hear him in my presence. I'm very eager to see how Blueprint III will turn out to be.
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| Posted on Jun 08, 2009 |
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Tastemaker Total Ratings: 172 |
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this track = average nothing more nothing less
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| Posted on Jun 08, 2009 |
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This not being his single makes me feel the blue print 3 is going to be hot as hell, and i'm waiting on that single with drake to come out!
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 385 |
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Saw the title and thought, dam Jay-Z, a man with huge influence on the game is trying to outlaw autotune? I like autotune,but I understand how people are getting annoyed with it. This song is just OK to me though, was expecting more.
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 433 |
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Best I've heard from Jay-Z since anything off of American Ganster. Wow, he comes hard on this track and my favorite producer of all time comes with the production. Wow, can't wait for The Blueprint 3 on Sept. 11th.
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| Posted on Jun 08, 2009 |
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Tastemaker Total Ratings: 433 |
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You guys are right though...it will be forgotten soon. This is sorta like "Crack a Bottle" for eminem, except it wont get air time like that did.
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 98 |
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Thought it was good.... I seriously think everybody is abusing auto-tune and the only person that should be using it is T-Pain.
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| Posted on Jun 08, 2009 |
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| Posted on Jun 08, 2009 |
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Tastemaker  Total Ratings: 365 |
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i dont mind some auto-tune but all in moderation, u cant be building your career on it
BOLD statement on Jay's part...i could not believe how much hype i saw this weekend, i couldnt go NOWHERE without hearing about it The song is hot, but it's not legendary by any means |
| Posted on Jun 08, 2009 |
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Tastemaker |
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Yes sir!
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 13 |
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It's ok.. to me. really can tell it was a street single. It sounds quickly put together
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| Posted on Jun 08, 2009 |
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DJ Booth Crew Total Ratings: 11639 |
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@XT13 - Exactly. Auto-Tune is fine when it is used in moderation. It can add to a record; it can't BE the record.
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| Posted on Jun 08, 2009 |
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Listen up Headz....Beat is crazy and Jay-Z ripped the mic..."bump it in the ride and tell me you don't hit rewind every single time...HOV is back pound for pound rhyme for rhyme...greatest to ever do it, blueprint 3, no autotune, witness the genesis of a new time."
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| Posted on Jun 08, 2009 |
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DJ Booth Member  Total Ratings: 59 |
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definitly tired of auto tune great record hova..
cant wait for the drake single drop... the guitar is a lil much.. and so is the horn :[ |
| Posted on Jun 09, 2009 |
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Tastemaker  Total Ratings: 868 |
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jayz definitly brought it on this one........banger
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| Posted on Jun 09, 2009 |
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DJ Booth Member  Total Ratings: 21 |
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I'm feeling how Jay approaches this song lyrically. The beat is decent, has the right vibe for the message. You get to a point where you see through all the corny fashion and technology fads. This is a grown man sport.
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| Posted on Jun 09, 2009 |
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He's baaack. Jigga go so hard on this track, lol i guess he dont want no t-pain on blueprint 3. glad to hear he is back to his roots a bit and not releasing a club song first to promote the album
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| Posted on Jun 10, 2009 |
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I didn't like it the first time...but the second time around it was hot.
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| Posted on Jun 12, 2009 |
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| Posted on Jun 12, 2009 |
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DJ Booth Member  Total Ratings: 452 |
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strong track by jay, but this won't kill a damn thing. No ID gave jay a nice pass and he flushed it. Like Baer said the buzz will last a few weeks and leave, but Jay said it wasn't a radio track and that's a good thing.
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| Posted on Jun 12, 2009 |
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| Posted on Jun 12, 2009 |
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Tastemaker Total Ratings: 573 |
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@DJ Z - Hmmm.....I may have to disagree with you on that last one. Not only did autotune make 808's, but it also made it a CLASSIC album, at least in this man's opinion. That's probably the only case it applies to, however; you almost hit the nail on that one. I just personally feel as if 808's wouldn't havve been near as good if it weren't done with autotune.
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| Posted on Jun 13, 2009 |
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DJ Booth Member  Total Ratings: 56 |
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Smooth sounding track. Its ok--nothing spectacular though.
And are we nearing D.O.A? Well, we only receive what we demand and if we want auto tune then auto tune is what we'll have. My feeling is that the general population isn't quite finished with its obsession. |
| Posted on Jun 13, 2009 |
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| Posted on Jun 13, 2009 |
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Tastemaker  Total Ratings: 608 |
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the concept is cool, but seriously this song is nothing special. its decent. nothing special. I can listen to it again, but if i forget to put it on my ipod, I WON'T be mad.
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| Posted on Jun 13, 2009 |
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Tastemaker Total Ratings: 1189 |
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I dont think the general population has any idea what auto tune is about to be honest. Most people in Australia (I cant use the U.S as a example) think that T-Pain just sounds like that all the time, so us blaming the general population for this obsession isnt justified
I personally blame all these 'creative' artist who felt that using the machine would guarantee the selling of records. The only guy (besides T-Pain) that has made auto tune work is Kanye West (and to a degree Weezy & Gorrila Zoe (Yes I cant believe I said that either)). FINAL NOTE: This auto-tune craze has been greatly over-hyped, I dont think it was ever a major problem to be honest. |
| Posted on Jun 13, 2009 |
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DJ Booth Member Total Ratings: 92 |
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Solid Jay-Z, plus the subject matter makes me throw in an extra .5, the production was good but have prefered he hadn't fuzzed out the horns. Lyrical anti-personal barrage!!
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| Posted on Jun 13, 2009 |
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DJ Booth Member Total Ratings: 56 |
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Artists are still using the auto tune because it is still in heavy demand. If you dislike all of the auto tune airplay, you have to blame BOTH the consumer and the supplier (the artist, industry, etc.).
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| Posted on Jun 13, 2009 |
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I LIKE THIS SONG AN THA BEAT TO IT..
ITS HOT!. |
| Posted on Jun 13, 2009 |
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FIRE!!!!!
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| Posted on Jun 13, 2009 |
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the beat is bangin and the message is rite for the times so hopefully this will be the start of the real hip hop resurrection
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| Posted on Jun 13, 2009 |
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DJ Booth Member  Total Ratings: 28 |
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This beat is out of this world jigga comes hard as usual but this isnt a 4/5 or 5/5 joint. Jigga does his thang but this is getting over hyped its a nice street single will dissapear in about a week or two
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| Posted on Jun 13, 2009 |
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DJ Booth Crew Total Ratings: 11639 |
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@bowwserr - Kanye's 808s wasn't a rap album. I have NO problem with AT being used to assist an entire R&B record; esp if a singer doesn't have a good voice, they have no other choice haha. I should have clarified my comments.
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| Posted on Jun 13, 2009 |
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I love it. I'm not gonna say it's the best Jay has ever done, but it certainly tops the 20 "hits" they keep on replaying on the radio. Production was classic and although it sounded like Jay was a little lazy on the track, I don't think another flow could have suited it better.
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| Posted on Jun 14, 2009 |
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First let me say when Jay speaks I bow my head like someone spoke the name of the Lord or John Lennon...so forgive me if I ride the cock harder than Perez Hilton in Southbeach...that said, Jay ripped this shit so thorughly that 2000 years from now it's gong to bust the head of an alien that catches the the transmission on an intergalatic sack run and to ---YE... who was no id's friend? Me...bro is sick like an icu ward.
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| Posted on Jun 14, 2009 |
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| Posted on Jun 14, 2009 |
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Tastemaker Total Ratings: 573 |
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@DJ Z - Understood. Haha. I wonder if the autotune will leak into other genres of music? God knows there are some singers who could use the boost. *cough* John Mayer *cough*
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| Posted on Jun 14, 2009 |
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What more can you say...its a classic.
only real NYer's could understand this record. |
| Posted on Jun 15, 2009 |
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Jay the illestt, no competition
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| Posted on Jun 15, 2009 |
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Tastemaker  Total Ratings: 475 |
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Beat on this could use some tuning but Jay-Z's verses are strong enough to hold the track together. I'm usually a fan of No I.D.'s work so I'm surprised how poor this came out sounding.
@Bowwserr - John Mayer has some of the best vocal range in music right now and a great voice to work with. I'm personally a fan. He can certainly do without autotune. If anyone can really use it it's Chad Kruger of Nickleback. |
| Posted on Jun 15, 2009 |
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I really LOVE JAY-Z i mean Next to lil wayne, hes one of the best, i LOVE EM.,
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| Posted on Jun 16, 2009 |
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k...so y da fuk is this number 3 n that ponce singin 'bday sex' no.1? c'mon ppl sort it out!!!!
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| Posted on Jun 16, 2009 |
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It's a solid track..But I'm feelin it as much as u guyz though...I mean don't get it twisted, I am a Jay-Z fan but this track is not as good as the ratings say it iz..I believe some of u just rated this a 5 only because it's Jay-Z....
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| Posted on Jun 17, 2009 |
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| Posted on Jun 18, 2009 |
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This is hard! Some one had to bring hip hop back.I'm only 14 and I know what hip hop really is!!!!!
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| Posted on Jun 18, 2009 |
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DJ Booth Member  Total Ratings: 89 |
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Im Feeling a T-Pain Jay-Z battle "now Jay-Z done dropped the 'Death of Auto-Tune' and it's time for me to come back."-T-Pain
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| Posted on Jun 19, 2009 |
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did he really say that? great song hov
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| Posted on Jun 19, 2009 |
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Tastemaker  Total Ratings: 606 |
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Hot. Jay-Z always brings heat whenever he is ready to drop an album. I expect nothing less than greatness when i hear a new Jay trackk
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| Posted on Jun 20, 2009 |
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sick good song
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| Posted on Jun 23, 2009 |
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I would agree with jay z on the overuse of the autotune in the music industry lately, but artist who know how to use it efficiently and that are putting songs on the billboards should use it, especially ron browz, t-pain,kanye,and weezy sometimes(he uses it to often)
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| Posted on Jun 23, 2009 |
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y would kanye produce produce this most of his tracks hav auto-tune. the songs not bad though. like the guitar sound. i dont think t-pain would be happy with this though
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| Posted on Jun 25, 2009 |
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OK, I think some logical input is necessary right about now.
This songs aight. It's by no means a bad song, but seriously some of y'all are hyping it way too much. It's a very nice idea for a song, no doubt, BUT bottom line is it's a mediocre song at best. Jay-Z always delivers on the track, and yeah I really enjoyed some of the lines in here, but it's essentially all repetition of the same theme. And, another thing. We are the generation of auto tune! The widespread use and popularity of autotune was sparked by T-Pain and the constant stream of billboard topping hits he released in the mid 2000s. "Low" was the one song that I believe ultimately changed the face of hip-hop. That song was so excessively popular, that it caused other artists to re-evaluate their rapping techniques. Right after "Low" we saw a sudden explosion of autotune in the hip hop industry. Lil' Wayne is infamous for his recent use of autotune now, and his success with the smash hit "lollipop". Because of this, the autotune has now become a common element in many chart-topping hip hop songs. Is it unoriginal? Yeah, it's really old by now. BUT, does it sound good? Hell yeah! Any song that uses the autotune effectively can be a banger for sure. Now the effective use is what people like Jay-Z are getting upset about. So many well known artists are opting out of their old rapping way and are giving this whole "auto tune thing" a shot. And as long as they are successful, this song will mean nothing. That's not to say, the auto tune won't get old, but music evolves whether you like it or not. And although Jay-Z had a great idea with this song, he fails to recognize the evolution of hip hop. 2000s hip hop isn't about delivering insane lyrics and punch lines. We are part of the itunes generation, and because of the easy access of music via the internet, the public demands something that is appealing to listen to. And, let's face it, whether you personally believe it or not, the autotune is an appealing technique, and it will make anybodys voice sound good. I pesonally like the auto tune technique. I was skeptical at first when artists like Kanye, Wayne, and Gorilla Zoe started using it, but the music they are making is appealing to the masses. So, whether we like it or not, we are stuck here and possibly for a while until the public snaps out of this phase. Nice try though Jay-Z! |
| Posted on Jun 28, 2009 |
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