Jay Rock has been making noise on the mixtape scene for a while, but now with major label backing from Warner Bros. he hopes to make his mark on the hip-hop world. The first thing you notice about Jay Rock on the single, Lift Me Up, is his distinctive voice; a cross between the late Notorious B.I.G. and the currently incarcerated, Shyne. Jay’s lyrical ability is undeniable, and the keyboards from producer 4th Quarter are a nice touch. It should be exciting to see what the future holds for the west coast MC as he continues his rise up.