UPDATE: “The Life” is no longer available to stream.
In a recent DJBooth interview former king of the charts Ja Rule promised that he would be returning to his former glory soon…what’s that? That interview was all the way back in November of ’07? Damn, it really has been a minute. Well, Ja is nothing if not persistent, and six years after the release of his last studio album, and eight years since his last platinum album, Rule is back with his new warm up single The Life. On The Life producer Lofey sets the stage with a bubbly beat made for radio (shades of Mesmerize anyone?), while vocally the still rough voiced Rule pays tribute to the finer things in life, namely money and women, a combination topped off by some sweet if not particularly remarkable vocals from Kevin Ross on the hook. So how about it Booth? Is Rule on his way back to the top? We’ll find out for sure when (or should I say if?) his new album VvV 2010, a reference to his debut album Venni Vitti Vicci, drops soon.