Producer:
The Lottery
Album:
Southern N*ggas Ain’t Slow: The Product

Back in December of 2011, I was surprised to find that J NICS’ featured mixtape cut, G-Code, has more to do with f**king beautiful women and staying fly rather than the unspoken rules that govern the criminal underworld. Turns out, however, I just wasn’t seeing the big picture. Today, the Panhandle State representative returns to connect the dots with the record’s epic, seven minute-plus visuals, which ties together the themes of booty and gangsterism by depicting an audacious heist set amidst the flashing lights and rippling posteriors of a Hialeah, Fla. strip club. Produced/directed by Derick G. and co-directed/Executive Produced by Joseph Cinnante, the flick is so ambitious that calling it a “music video” feels like underselling it—but, whatever it is, it’s dope. For the album version of G-Code and much more, check out Southern N*ggas Ain’t Slow: The Product, available for free streaming and download in the Booth as of this past April.

J NICS Music Videos

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