Jonathan "J.R." Rotem
Untitled Debut

I.Y.A.Z.‘s smash-hit debut single found the artist so enamored with a certain female that thoughts of her were running through his head like a catchy melody through an “iPod stuck on replay.” Alas, it seems that that the promising relationship wasn’t meant to be; on single number two, the Virgin Islands-bred singer is flying Solo once again, wishing that he could hit the “rewind” button and go back to the way things were. Despite the depressing subject matter, this track is only marginally less upbeat than its predecessor; superimposing uptempo percussion over a sample from Janet Jackson‘s 1993 ballad, Again, Jonathan “J.R.” Rotem crafts an instrumental that will sound equally at home at the club and on Top 40 stations. While the “I don’t wanna walk this Earth…” hook is a little melodramatic (perhaps he’s trying to duplicate his label boss’ success with “suicidal” hit “Beautiful Girls), that shouldn’t stop the record from becoming float number two in this Caribbean buzzmaker’s hit parade. Keep it locked to the Booth for all the latest on I.Y.A.Z.’ yet-untitled debut set, due out sometime this spring.

I.Y.A.Z Club

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Posted 5 years ago

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