After the disappointing sales of his debut album, Notebook Paper, rapper Huey is using a whole new approach on his all-important follow-up; one that’s Strictly Business. Since one of the most important aspects of a good business is to know your market, the St. Louis native appeals directly to his radio-listening, teenage female audience with the album’s first official single, No Makeup. Huey brings along well-known heartthrob Trey Songz for the hook and up-and-coming ladies’ jam producer Soundz (see Usher‘s Love in This Club Part 2) to set the instrumental accompaniment. Is the new style a sound business strategy? Check back later this year to see if Strictly Business is in the red or the black.