Alert! Alert! The DJBooth’s sensors have picked up a West Coast street banger hurtling toward us at blinding speed! Don some quality headphones and brace yourself for impact. The latest promo cut from rising rapper/producer Hit-Boy starts off on an explosive note, with guest star Nipsey Hussle announcing, “You ain’t felt this sh*t since The Chronic.” Is the comparison to that seminal set warranted? I’ll leave that for our readers to decide. Regardless, the collaborators’ aggressive bars, delivered over Hit-Boy and HazeBanga‘s slow-rolling synth/sample production, should make the record a hit with O.G.s and non-G’s (cough, me) alike. If you’re feeling it, stay tuned; Alert is just a loosie, but we’ll keep you posted on both artists’ plans in the weeks and months ahead.
Update: We have added the Nem Perez-directed, Detail Films-produced visuals for Hit-Boy’s Alert single.