With the March 17th release date of sophomore album Don’t Feed The Animals less than a week away, Gorilla Zoe‘s marketing team at Block/Bad Boy South have been scrambling for a fitting follow-up to online mega-hit (and modest offline success) Lost. Though previously-featured Rick Ross collabo What It Is (with an added verse by Kollossus) was officially planned as the second single, the label team has decided to turn its attention to the album’s last track as well. In perhaps his most crossover-friendly record yet, Zoe dismisses a woman who’s been nothing but trouble; though she’s pleading for him to give her another chance, he’s already left the building, so all she’s going to hear is her own Echo. Produced by Drumma Boy, Echo is both a potential hit and the perfect record to showcase Zoe’s artistic growth. It does, however, raise one important question: once Don’t Feed The Animals drops, should we be looking out for a follow-up composed entirely of such crossover hits?
First DJ Booth Appearance:
"Hood N*gga" (2007)
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