Over the past three years several new artists have tried to bring SoCal back into Hip Hop’s limelight. Yet, with the exception of The Game, none have been very successful. Hoping to buck that trend is Watts native, Glasses Malone, who signed a joint deal with Cash Money and Mack-10’s Hoo-Bangin’ Records. On his first single, Malone describes his heavy street credibility by bragging that he’s Certified everywhere in the hood. While Glasses’ flow is very addictive, the true hit maker is producer DJ Toomp, who cooks up a synth-heavy beat “in the kitchen.” Add an addictive hook from Akon and Certified should receive massive radio play nationwide. Malone will try to prove if he can bring the West back when his debut, Beach Cruiser, drops sometime in ‘08.
I actually like this guy somewhat. He will probably fade away in the background somewhere unless he has a lot more Lil wayne features from his Cash Money label. Akon is always strong. He is one of my favorite singers; and I predicted his success when I heard his first track years ago!
This song is on hourly radio rotation down here in L.A. Biggest problem he's gonna have as he blows up is getting confused for Jeezy by the general public.
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