After 2.0 Boys is done, you might need to sit down and reflect on what the hell just happened. The barrage of rhymes spit by Eminem, Slaughterhouse and Yelawolf are enough to knock you over. Over punching drums and a lo-fi synth produced by Will Power, K.P. and Eminem himself, the Shady Records affiliates put on a clinic, showcasing both prowess and extreme hunger to take over the rap world. There really isn’t a flat verse in 2.0; the track’s solid from the beat-riding flow of Ortiz to the erratic, staccato style of Yelawolf. No doubt this is a lyrical all-star game. It’s evident that Shady has an eye for emcees who – like himself—have serious writing skills; each verse is crafted like a well-written novel. All the new labelmates did their thing, but Em and Joell had me assaulting the replay button. Like esteemed Booth editor Nathan said, “[2.0] isn’t a record, it’s a warning.” Shady Records just poked its head out into the rap game and the talent on this team is serious. No word on an full-length album yet, so be sure to keep it locked for more.
First DJ Booth Appearance:
"Smack That" (2006)
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