Although Trick Daddy‘s 2006 album, Back By Thug Demand, was his poorest-selling album to date, it did give him the opportunity to launch his new label, Dunk Ryder Records. The first three artists signed to the label are Ice Berg, Soup and Fella; known collectively as the Dunk Ryders. After appearing on Thug Demand‘s You Damn Right, the trio unleashes their debut group single, F*ck Tha Other Side. With Trick on the hook and an organ-bass beat (a la Cool & Dre) from in-house producer Goldrush, the Ryders have a chance to break loose. Will localization be the perfect recipe for another Florida hit? We’ll see if airplay outside the Sunshine State can carry them to stardom.