Popularized in cuts by T-Wayne and DJ Drama, “Turn Down for What” was one of last year’s most popular hip-hop catchphrases—and it’s gonna be even bigger in 2014, if Lil Jon and DJ Snake have anything to say about it. This joint promotional single is a quirky, minimalist dancefloor-scorcher in the tradition of Major Lazer. Syncopated snares and clattering hi-hats collide with chopped and tweaked vocal samples as Jonathan Smith repeats the record’s only lyric—which also happens to be the title. DANIELS‘s newly-released visuals tell the increasingly bizarre story of a dude who can’t stop pelvic-thrusting. No, really. Originally released via Columbia in December, Turn Down for What is available now for purchase on iTunes.
Written by richard on 03/13/14
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