The South is commonly referred to as “dirty” for its grimy style, but one emcee on the come-up wants to give this moniker a spelling overhaul. Derty Den comes reppin’ North Carolina with a huge swag and personality, not to mention a great deal of talent. He displays those abilities on new record Industry Need Me, proclaiming that he’s the talent hip-hop requires in order to save itself. A bold rhyme scheme reminiscent of Young Buck adds a bravado that enhances D’s forward statement: as he says, only he can save the industry from tanking. Producer Digga contributes a crackling, suave beat that accentuates the emcee’s message. Derty’s new album is currently untitled, but it should be in stores next year.