Clearly tired of being pigeonholed as a “conscious rapper,” critically-acclaimed emcee Common is taking a new direction with his upcoming eighth studio album, Universal Mind Control (formerly titled Invincible Summer). Choosing not to feature any Kanye West production on the new disc, the Chicago native will experiment with a club/techno sound that everyone in the industry has seemingly dug the past year or so (oh hey, Timbaland). For the first official single, entitled Universal Mind Control, Common teams up with Pharrell Williams, and together they channel their inner Afrika Bambaataa (remember Planet Rock?). While some might see this new approach as “selling out,” the majority of listeners should recognize hip-hop’s diversity, and consequently, Common’s true mastery of its various forms.
Written by Burmy on 05/28/08
Some people are going to hate Common’s new album, Universal Mind Control. It won’t matter what I write. Nothing will convince them otherwise. How do you know if you’re one of these people? Just take this simple quiz: Do...
Think Common Music Inc./Warner Bros.
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