They say what happens at the club stays at the club, right? Until you hear Turn It Up and it reminds you of EVERYTHING you did the previous night. Whether you’re a fine female out with her friends or a guy looking to get next to those females, Ciara’s latest provides the perfect soundtrack to dance floor festivities. Produced by Tricky Stewart and T-Minus, Turn It Up is that fusion between hip hop, r&b and electro that has clubs going crazy, an uptempo track with snappy kicks that keeps your heartbeat moving while Ciara and guest Usher’s singing soothes your soul, providing that up and down feeling that only 4Loko offers (illegal now in some states!). The combo of Ciara and Usher work in cohesion as they take turns with verses but handle the chorus in unison, exemplifying the contrasts in each other’s voices. Turn It Up isn’t the newest single (it could eventually be) from Ciara’s Basic Instinct album, but the project did hit stores this past Tuesday, so make sure to cop one for your gal pal for Xmas. Or for an even better gift, enter our contest to win a new iPad courtesy of Ciara and sponsored by DJBooth.
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