It hit me today that it’s almost football season, which also means we’re more than halfway through 2012. As I look back at the year in hip-hop so far, one emcee comes to mind immediately: Big K.R.I.T. The southern ambassador released his mixtape 4EvaNaDay in March, then four months later dropped his debut album, Live From The Underground, and somehow also managed to fit in a slew of production and guest features. Not bad for half a years work. Now the Def Jam artist brings us visuals for What U Mean, a bass busting, less than family friendly track off Live From The Underground. For this self-produced, speaker shatterer, Krizza stays true to his southern roots, recruiting fellow southerners Ludacris (who just released his own Jingalin video) for a guest verse and Decatur Dan to direct. So sit back and enjoy the distinct southern stylings of What U Mean, and be sure to keep an eye out for a candy painted tour bus, as K.R.I.T is currently out on his Live From The Underground Tour.
Cinematic Music Group/Def Jam
First DJ Booth Appearance:
"2000 & Beyond" (2010)
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