Featuring:
Producer:
Jim Jonsin
Avg Rating: 43211   4.2
 
 
 
 
 

Update: The Daniel Czernilofsky-directed visuals for Big K.R.I.T.‘s Pay Attention single have been added.

In late April, longtime DJBooth favorite Big K.R.I.T. released MT. Olympus. In three months time, our feature of the record has been shared almost 200 times and sits with an average member rating of 4.6 (out of a possible 5 stars). Not bad, huh? Ready to remind everyone that his forthcoming, super-delayed new album is still on its way, the Meridian, Mississippi native has released Pay Attention. The single, which features versatile talent Rico Love, is a clear attempt at creating a crossover hit. While K.R.I.T. has well-established himself as a respected emcee and producer in the underground and with the fringe mainstream worlds, he has yet to dominate the airwaves. In an effort to expand his audience, Def Jam Records has paired K.R.I.T., who usually holds things down by himself behind the boards, with veteran producer Jim Jonsin in (assumed?) hopes that their combined talents yield more fruitful results. With the promise of Cadillactica on the way, what lies ahead for the King Remembered In Time?

Read More: “Pay Attention” Deficit: Wanting More From Big K.R.I.T Than “Pay Attention”

Big K.R.I.T.Rico Love Music VideosHitmakerLyrical

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Excerpt: It's ironic that the hook of Big K.R.I.T's latest song goes, "I should be paying more attention to you," because I literally could not be paying more attention to his upcoming album Cadillactica. I've... Read More
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Sweet baby jesus hip-hop heads, the moment is finally here! Cadillactica has arrived!! I should be jumping over the moon in a joyous, jubilant celebration. So why do I find myself overcome with anxiety? You know when you... More
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