Although he has only one DJBooth feature under his belt, Chicago crooner Ben Official isn’t afraid to get straight to the point. In the Asa-directed music video for his new single What They Want To Hear the Midwest native examines just that, what women want to hear. Thanks to the visuals we get to see firsthand how a smooth talker who drops nothing but What They Want To Hear is able to seduce and cajole the woman of his (potential) affection. Backing Ben on the George Jackson III-produced record is emcee Tree whose guest bars kick off the festivities at the park. Ben Official’s DJBooth debut, Direct Descendant, and his collaboration with Tree are both featured on the rhymesayer’s Circa 87 mixtape.