The marketing/publicity juggernaut that is 50 Cent shows absolutely no signs of slowing down. Not only did the man just release the solid Before I Self Destruct, but like a shark that smells blood in the water, Fiddy heard Beanie Sigel’s Jay-Z diss track Average Cat and saw an opportunity to stick it to Hova and garner some serious attention. Hence the new Beanie Sigel and 50 collaboration I Go Off, a boom-bap track designed to capitalize on rumors that Beanie will be soon signing to G-Unit. Musically Beanie drops a street-level flow that’s impressively powerful (“I don’t shoot s**t, I gun it down”), but unfortunately 50 decides to go back to the quasi-singing hook thing I was hoping he’d finally dropped. It’s a solid track, but let’s be honest, I Go Off is more of a publicity stunt than a musical endeavor (the track’s not attached to any project…yet). Or as 50 says in the intro, “I’ll give you something to talk about.” Mission accomplished.
Written by Nathan S. on 11/15/09
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