Last we heard from Bad Newsz Greatest, it was February of 2012 and the SoCal representative had hooked up with the DJBooth to release his reader-acclaimed D.R.U.G.S. 2 street album. Almost exactly one year later, the rhymesayer is back to give us the first taste of the follow-up in the form of uplifting lead single Forever I’ll, Forever Will, making its exclusive world premiere on our front page. Booth fave Oddisee sets the mood for a lyrical epiphany on the production tip, serving up a lush, soul-sampled groove to back Bad Newsz as he hurriedly prepares for his upcoming date with destiny. If this ambitious jam is any indication of the project’s quality, hip-hop heads will most definitely want to check out I Live Forever when it drops digitally in late April.
Update: Click “Watch Video” above or scroll down (for mobile) to view Bad Newsz Greatest’s Mac Love-directed Forever I’ll, Forever Will visual.
Black x Royal
First DJ Booth Appearance:
"A Cashmere Death" (2011)
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