For years, athletes have dabbled in the music business; Shaquille O’Neal, Deion Sanders and Ron Artest are just a few of the many athletes who have gone from the sports arena to the recording studio. Following in their footsteps is Chicago Bears wide receiver Brandon Lloyd, whose musical alter-ego, B. Lloyd, will be unleashed this January. Following the conclusion of the current football season, Lloyd will concentrate on the release of his independent debut (with distribution via Universal), Master of Ceremony. The project’s lead single, She All Mine, features crooner Bobby V and is about a man who feels that his relationship is about more than just the lovemaking. Over a smooth, mid-tempo beat from producer Jiggolo, Lloyd makes his mark on the track… just like he’ll try to do on the field this season.