Normally, when the words “back” and “up” are used in hip-hop it brings about thoughts of Juvenile‘s Back That Thang Up and other booty-centered cuts, but for Milwaukee-based rap group AUTOmatic the idea of The Back Up is slightly different. Instead, with the help of the Logic portion of duo Logic & Raze, the trio offer up a warning to weak rappers and a not so intimidating pack of pre-teen skateboarders in Dana Coppafeel-directed visuals. Whether they’re perusing their local record store or chillin’ by those oh so familiar, desolate train tracks, both AUTOmatic and Logic keep the music video for the Trellmatic-produced song lighthearted with the welcomed addition of a little humor here and there. With their Art Imitates Life album out now, hopefully it won’t be another year before the Milwaukee musical trio hit us with another offering.
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