Newly-signed Def Jam artist August Alsina is intent on raising the temperature a few degrees, a feat he accomplishes thanks to the steamy visuals for his newest video single Ring The Alarm. Hailing from the city of New Orleans, Alsina shows off his silky vocals on Ring The Alarm as he croons, “Girl, your body’s on fire/ You screaming higher than Mariah/ Got it feeling a hundred degrees in this room.” Director Kennedy Rothchild and PunkHop Films keep with the sopping tone of Ring The Alarm as they incorporate a number of fiery elements into the music video for the Gorilla Tek-produced track. As of now Ring The Alarm merely serves as a promo single for the Atlanta-based singer, but be prepared for a full-on promo attack come the top of 2013.
Written by Danielle H. on 09/28/12
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