Auburn‘s come a long, long way since December ‘07, when the then-unsigned Twin Cities native stepped into the Booth with her first feature, promo cut Ewww Ewww. Now a member of J.R. Rotem‘s Beluga Heights roster, the rising R&B songstress has recently reached her biggest career milestone to date: the release of her first radio single. On La La La, Auburn vents her frustration with a clingy, insecure man – here played by pop hitmaker I.Y.A.Z., who contributes background vocals throughout the track. If you find Rotem’s arpeggiated-synth instrumental, along with Auburn’s singalong hook, a little familiar, there’s a good reason: the record is heavily inspired by German four-piece ATC’s 2000 smash, Around the World (ed: which itself was an English-language cover of Russian singer Ruki Vverh’s ‘98 track Pesenka (La La La)). The recognizable groove only makes the cut catchier, but the question remains: is La La La infectious enough, and unique enough to make waves in the clubs and at radio? I’ll let you decide. If you’re digging this upbeat track, keep it locked for the latest on Auburn’s debut studio album, which has yet to receive a title or release date.
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Member Reviews and Ratings
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DJ Booth Crew Total Ratings: 11633 |
Following the career of JR Rotem over the years has taught me one thing about him: Never doubt his ability to craft infectious records that blow up at radio. So, what would lead me to believe that "La La La" wouldn't follow in the footsteps of his past hits? Absolutely nothing.
Youth-appealing artist? Check. Sing-songy chorus that works at radio? Check. Sample from an yesteryear hit record? Check. It's all here, its just a matter of time... |
| Posted on May 17, 2010 |
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Tastemaker Total Ratings: 394 |
I heard Auburn first way back on a song with Cupid. With I.Y.A.Z. on this I expected an automatic hit. The bear by JR was fresh and she has good vocals which is a plus. Summer song indeed kiddies will eat this up, but not for me rotation every once in a while.
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| Posted on May 18, 2010 |
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Tastemaker Total Ratings: 394 |
My bad it wasn't auburn on the cupid song that was aubrey, my bad sorry for that.
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| Posted on May 18, 2010 |
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DJ Booth Member |
uhh not so awesome but good for new artists in the game. IYAZ was alright and Auburn was ok i really dont expect this song to be a hit with the fans.
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| Posted on May 18, 2010 |
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Tastemaker Total Ratings: 1337 |
Out of all the artists and tracks that J.R. Rotem has popped out over the last year, they all sound similar, but hella catchy. This one is quite frankly one of my favorites, surprisingly, this girl might be huge. Well not surprisingly, she will follow the path of her fellow Beluga Heights labelmates like Jason Derulo and Iyaz.
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| Posted on May 18, 2010 |
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DJ Booth Member Total Ratings: 42 |
I personally think that Auburn's voice is amazing. And this track has all around amazing production.
Very catchy... there is no reason to doubt this track at all! Keep up the good work! |
| Posted on May 18, 2010 |
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DJ Booth Member Total Ratings: 195 |
Does anyone else take issue with JR Rotem and other producers using famous songs, putting different vocals on it and calling it a new song? It just seems like producers are getting a little lazy in creativity. Although it may not matter to others, I am not impressed.
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| Posted on May 18, 2010 |
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| Posted on May 18, 2010 |
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DJ Booth Member |
Not really feeling this but I do think it has radio potential. Funny seeing Auburn's name again, I remember when she debuted on the Booth and I still remember those comments haha.
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| Posted on May 18, 2010 |
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DJ Booth Member |
its good bulga heights is great for rnb tunes she hot too hahahaha
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| Posted on May 18, 2010 |
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I've heard catchier "J.R." produced songs, but I can see this having pop/club appeal for some.
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| Posted on May 18, 2010 |
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Tastemaker |
I am not crazy about her or this song. Maybe I am also too "old" already for this type of songs. JR please step it up and stop sampling other people's songs. I thought you are a trained jazz piano player. So prove it!
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| Posted on May 18, 2010 |
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DJ Booth Member |
The 18-year-old internet sensation Auburn drops an explosive track.
Written by Iyaz & produced by J.R. Rotem. Anyone remember the original song? Haha omg. |
| Posted on May 18, 2010 |
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DJ Booth Crew Total Ratings: 2476 |
I was wondering what happened to this girl. Good to see her doing the damn thing.
It's catchy hip-pop, and there's nothing wrong with that, but I have to say it sounds like J.R. Rotem writes songs and then hands them to one of his many artists, regardless of who they are. With a small tweak, this could have been a Kingston, or a Jason Derulo, or etc. etc. beat. J.R. makes all his artists essentially sound the same. And they all have hits. So what do I know? |
| Posted on May 18, 2010 |
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| Posted on May 18, 2010 |
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DJ Booth Member Total Ratings: 8 |
Radio potential for sure
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| Posted on May 18, 2010 |
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Tastemaker Total Ratings: 2065 |
Ready for the radio, but not for my headphones or car speakers.
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| Posted on May 18, 2010 |
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| Posted on May 18, 2010 |
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Tastemaker |
I would have loved to hear her without Autotune but the voice was definitely catchy the chorus was too repetitive for me IYAZ was on for about a second didn't contribute much to the song. Overall the song is okay.
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| Posted on May 18, 2010 |
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Tastemaker Total Ratings: 1216 |
This sounds so reminiscent of that Lady Gaga track that had Akon on it. I don't remember the name, but on to the track. This is going to succeed big time. I wouldn't be surprised if this was #1 on the iTunes billboard tomorrow. This record is exactly what the public loves to hear. The type of record that is blasted on BLI all day long. This track is that track.
Auburn brings that catchy aspect that is so abundant in today's mainstream, it makes it hard to ignore the fact that this track, even if you hate it, is gonna be stuck in your head for days. I.Y.A.Z. is a clearly perfect choice for this type of track. Like I said before this track is gonna blow up at some point in time. I was feeling it, but only because of the fact that it was catchy. There doesn't appear to be much talent here, and the majority of this tracks replay value is devoted to the production. I wouldn't play this again, but I'm sure the radio will beg to differ. 2.5 for catchy the catchy shit. |
| Posted on May 18, 2010 |
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Tastemaker Total Ratings: 877 |
Haha loving the beat. Remember hearing the sample a longg time ago. Auburn's vocals are nice on this. IYAZ sounds good on the beat too. Don't see myself listening to this again though.
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| Posted on May 18, 2010 |
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| Posted on May 19, 2010 |
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Tastemaker |
her voice sounds a lot like rihanna i think, maybe its just me? maybe not? as expected, a catchy beat, sugary vocals and some definite radio-play i thought i wouldnt get sick of jr's beats, maybe ill have to change my thoughts...
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| Posted on May 19, 2010 |
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Tastemaker Total Ratings: 1227 |
I don’t think there is enough substance to this song to make it a smash hit.
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| Posted on May 22, 2010 |
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DJ Booth Member |
I like it- Catchy!
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| Posted on May 27, 2010 |
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DJ Booth Member Total Ratings: 39 |
The chorus is incredibly annoying and not particularly catchy. Weakest Beluga Heights artist offering so far. Still, parts are catchy and the beat is clean. I wish JR would purchase some more equipment and stop using the same sounds in all of his songs.
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| Posted on May 27, 2010 |
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Tastemaker Total Ratings: 4267 |
It's not that this song is bad. It's well-put and good, I guess... but it has zero staying power on me.
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| Posted on May 28, 2010 |
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| Posted on May 29, 2010 |
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DJ Booth Member |
as a serious, hardcore fan of house and techno, the beginning stole my ears and had me at attention for the whole track. but soon the chorus only served to seduce my ears even more.
i'm not a crazy fan of auto-tuning, but over and electro beat, it only enhances the overall listen. nice thumping track and a good song to dance to as well. |
| Posted on May 31, 2010 |
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Tastemaker |
Catchy as hell, I've had this on repeat. Great summer jam.
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| Posted on Jun 06, 2010 |
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| Posted on Jun 08, 2010 |
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DJ Booth Member |
this a good ish song
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| Posted on Jun 08, 2010 |
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Tastemaker Total Ratings: 861 |
i kinda like this..idk y though
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| Posted on Jun 10, 2010 |
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Tastemaker Total Ratings: 1305 |
This is a 4 star song, but im givin it a 5 because of all the low ratings. Come on people
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| Posted on Jun 18, 2010 |
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DJ Booth Member |
damn this artist sucks so bad
its an other want to be nicki minaj seriously now stop it i just made a profile to comment on how bad the music is FTL the end. |
| Posted on Jul 27, 2010 |
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DJ Booth Member |
yo auburn storming through the hot 100,popcharts and #1 on the heartseekers charts.
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| Posted on Aug 09, 2010 |
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DJ Booth Member |
this is diffenitly a club song, but its still good
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| Posted on Aug 13, 2010 |
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DJ Booth Member Total Ratings: 468 |
See?? I'm not a hater! This joint is HOTT. ~ Ms.DjRoyale
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| Posted on Sep 02, 2010 |
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DJ Booth Member Total Ratings: 5 |
Ths is how i be feelin wenevr im in a relationship
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| Posted on Sep 09, 2010 |
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| Posted on Oct 15, 2010 |
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DJ Booth Member |
love it!
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| Posted on Oct 21, 2010 |
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DJ Booth Member |
epic!!!
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| Posted on Oct 28, 2010 |
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DJ Booth Member Total Ratings: 14 |
i really like this its good
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| Posted on Nov 13, 2010 |
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DJ Booth Member Total Ratings: 8 |
(:
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| Posted on Nov 23, 2010 |
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DJ Booth Member |
this song is great auburn has a great voice iyaz really didnt offer much on this track he says like 3 things j.r is sick wit the production chorus is catchy and she's cute as a button
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| Posted on Jan 01, 2011 |
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| Posted on Jan 11, 2011 |
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DJ Booth Member |
this song is dope i have her on my facebook account
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| Posted on Feb 27, 2011 |
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DJ Booth Member |
i can jam to this songg *-*
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| Posted on May 23, 2011 |
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| Posted on Dec 06, 2011 |