In the early 20th Century, French psychologist Émile Coué rose to prominence based on his pioneering use of the power of autosuggestion, most famously in the form of self-affirming statements like, “In every day, in every way, I’m getting Better and Better.” The technique has received a lot of mockery over the years (remember Stuart Smalley?), but its appeal has certainly been enduring. Today, on a newly-released EP inclusion, Ace B8gie uses the above mentioned mantra to pump him up to succeed in the rap game—and I’ll be damned if it doesn’t work. Over Plainro‘s bass-bumping rhythm section and quietly-determined piano loops, he exhibits plenty of confidence, not to mention showcasing some impeccable high-speed flows. Agree with Ace’s self-assessment? If so, you can expect more quality tunes—each better than the last—on the DJBooth-hosted Endorphins, the latest entry in the artist’s Crazy 8’s series of eight-track EPs.
Update: Click “Watch Video” above or scroll down to view the Heart Of The City TV-directed Better and Better visual.