A$AP Rocky channels his inner trap rapper for the new cut Brand New Guy. For assistance Rocky recruited West Coast rhymesayer Schoolboy Q and the pair spit classic down south-like lyrics to perfection. Production, crafted by in house producer Lyle, comes complete with all the bells, strings, 808s, and successive hi-hats that come standard with recent Southern sounds. I’m thinking that everyone from Cali to Houston to NYC will be the pleased with this stand out joint from Rocky’s LiveLoveA$AP mixtape released digitally last October. Fans of versatility will also be pleased to know that Rocky co-directed this video alongside The ICU. This is not the first visual effort that we’ve seen from the A$AP Mob general and it’s safe to say it won’t be the last. Stay right here in The Booth for more from Rocky and the rest of A$AP Mob.